SMS Survey Basics: How to Send a Text Survey
You may quickly and efficiently get feedback from your consumers by sending them a text or SMS survey.
A text or SMS survey is a quick and affordable way to gather customer feedback.
Numerous survey forms, including Net Promoter Score, multiple-choice questions, customer experience feedback, and text-to-vote, may be carried out by SMS.
Choosing the appropriate survey type, participant list, questions, and SMS survey software are essential for carrying out a successful text survey campaign.
This article is for entrepreneurs and marketers who want to learn more about using text message surveys to get consumer feedback and market research.
Consumers respond to questions or queries in a text survey, commonly referred to as a Short Message Service (SMS) survey, using the SMS capability on their mobile devices. Different question kinds may be used to gather data as a cost-effective strategy for business owners and market researchers to get customer feedback. Consumers may react whenever it is most convenient to them with text surveys, which are personalised and easy. SMS surveys are growing in popularity as a means of getting client feedback for these and many more reasons.
What advantages can text surveys offer?
Using SMS or text message surveys has a wide range of advantages. The most evident is that the majority of customers currently own a mobile phone with SMS capabilities, and they often check it.
By enabling your business to understand more about your clients, SMS surveys can help with community outreach and consumer engagement, according to Nerissa Zhang, CEO of The Bright App.
One of the most useful instruments for boosting sales, cultivating customer loyalty, and successfully enhancing your company to better serve your consumers, according to Zhang, is data about your customers. You will be aware of what your consumers want, when they want it, how they prefer to make purchases from you, and how they would want to learn more about your business in the future. If you want to contact more of your consumers, go through the top SMS service providers.
The following are some further advantages of SMS surveys:
Cost-effectiveness: Compared to other marketing programs, SMS survey campaigns are a more affordable way to get consumer input. Each message costs only a few cents. You then get a lot of opens and prompt replies.
Simple setup: SMS survey software enables you to conduct several surveys at once, whereas sending individual surveys manually might take a lot of time and work. You may also plan out your text surveys using built-in survey templates or your own custom questions, which provides for better preparation and more effective use of your time.
Broader reach: SMS survey efforts benefit from the fact that practically everyone, from baby boomers to Generation Z, has a smartphone with text messaging functionality. Sending surveys through text messages allows you to contact a large range of people. Furthermore, since text messaging is virtual, you may communicate with individuals anywhere in the world or tailor your campaign to local input as necessary.
You need a single center to track replies and deliveries if you want to collect data from text surveys. The majority of SMS survey software enables real-time replies so that users can keep tabs on activities, responses, open and response rates, and more.
Response rates can reach 45%, and studies suggest that over 90% of text messages are examined within the first three minutes of being sent. This contrasts with emails, which only have a 20% open rate and a 6% response rate. According to additional research, SMS messages had a 209% higher total response rate than other survey techniques including social media, phone calls, and email. Although the statistics differ, a lot of people react to messages that remind them of appointments, offer them deals, and update them on events, to mention a few.
What types of surveys should you send through SMS?
Numerous surveys kinds may be carried out via SMS. Here are a few typical examples.
1. Links to web-based surveys
Through survey platforms like SurveyMonkey, Google Forms, and Typeform, you may make trackable connections. It’s simple to send text messages directing folks to your survey once you have a link to the one you’ve generated. When requesting feedback from customers, such as through Google reviews, linking to additional resources might be equally as useful.
When requesting feedback from customers, such as through Google reviews, linking to additional resources might be equally as useful.
2. Net promoter score
A consumer’s response or feedback can be quantitatively measured using a net promoter score (NPS). Participants in NPS surveys often assess several factors, such as their level of satisfaction with a product or likely to suggest a business, on a sliding scale from 0 to 10. Customers are divided into one of three groups based on their responses: promoters, who scored highly (9–10 on the scale); passives, who scored in the middle (7-8); or critics, who scored poorly (7). (usually 6 and below). You’ll be able to tell if you need to invest more in your consumers or if you’re doing everything you can to satisfy their demands after seeing where most of your clients fall on the sliding scale.
Your customers will be asked a series of open-ended or multiple-choice questions in these surveys. You might, for instance, ask consumers to list the times and dates on which they’d be available for a certain event or to vote on their preferred goods.
4. Customer experience feedback
Customers can submit more information in these surveys regarding their interactions with a business or a scheduled appointment. These might range from in-depth questionnaires to straightforward inquiries on how happy they are with their experiences.
Multiple-choice surveys and text-to-vote surveys function similarly. You may design the surveys with the idea that your customers have a say in your next business decisions, demonstrating that your organization values their feedback.
How do you send a survey through text?
Are you prepared to give your consumers SMS surveys? Here are some procedures and resources to get you going.
Steps to send a survey through text
Identify the type of survey. Determine which survey format is most appropriate for your inquiry or the support you require from your audience.
Make a list of participants. Those who have chosen to receive text message notifications from your firm, collect their phone numbers or SMS information. By including a provision for clients to add their phone numbers and choose to receive text messages on your company’s confirmation purchase pages, you may increase the number of contacts you have. Additionally, you can get in touch with SMS survey software providers. Here, you choose whether to use connections you already have or contacts you may find elsewhere as your survey’s target audience. To choose how your survey will go, it is essential to understand your audience.
Construct the survey. In your SMS survey program, specify the precise wording and data collection you want for the survey. To understand how it might seem to a normal user, you can even construct a prototype of the poll and test it on your mobile device.
Select a survey company. Choose the program or application you’ll use to send your text survey before you start. The appropriate software will be useful for data analysis and keyword advertising.
encourage e the survey Before sending out your survey, let people opt in by advertising it.
Launch your text-based survey. Utilizing the SMS survey program of your choice, send your survey.
Monitor and evaluate outcomes. Track your sent messages, answers, and open rates using the software’s built-in statistics to evaluate the outcome of your survey. After that, review the replies to aid in the decision-making process for your firm.
You may send SMS survey messages with the help of a variety of services. Some of the most well-liked are as follows:
Google: Google has a tool called Google Forms where you may make a free form for polls and multiple-choice questions.
Online survey tool SurveyMonkey provides an upgrade option for tools that analyze and gather data in a collaborative environment. To deliver surveys and gather data, SurveyMonkey makes use of its Text Message Collector service.
Zoho: Zoho Survey has both a restricted free version and subscription versions with more features including ones that let you add more contacts to your contact list. There are more than 25 different questions kinds available on Zoho.
Standard survey questions are available on SurveySparrow, along with visual processes, personalized results, and text analysis.
Wufoo: Wufoo is an additional free survey tool that you may enhance based on the demands of your company. You may use this tool to gather both the usual survey data and information about consumer payments.
What is the cost of sending SMS surveys?
Depending on the software you use and the kinds of surveys you send out, SMS survey costs will vary. Simple-response survey creation and distribution to clients, complete with analytic tools and answer storage, typically starts at roughly $29 per month. The price also depends on how many messages you want to send, as certain survey software providers provide discounts for sending additional messages.